— CASE STUDY

September 23, 2023 • 6 minute read

When you want to grab the attention of consumers on the move, nothing comes close to Out Of Home (OOH) advertising like billboards and posters.

In the digital era, however, merging social media into traditional advertising has become crucial for maximizing your campaign and boosting brand engagement.

One of the key elements that bridges this integration seamlessly is a short and simple social media username that consumers can instantly recognize and remember.

Cognitive science tells us that our brains are more likely to remember shorter chunks of information. A short username functions in the same way.

In the short amount of time that someone has to process a billboard, a shorter username is much more likely to stick in their memory than a lengthy one.

Given our day-to-day distractions, an OOH advertisement often only has a few fleeting seconds to capture the attention of a consumer. During this brief window, a short, concise, and memorable username can make all the difference in determining whether they take the time to search up your brand or keep walking.

A clear and easy-to-type username makes it straightforward for potential customers to find and remember your brand. The more frictionless this process is for the consumer, the higher the likelihood that their passing glance will convert into a follow, and eventually a sale.

Trust is everything, especially when you've only got a few short moments to earn it.

Within seconds, your handle instantly sets a precedent about your credibility and brand image.

Your username can make or break that crucial first impression. Think about it: if you saw a poster advertising "@AdidasStoreOfficial", it would look a little sketchy, right?

Advertising with a concise and straightforward handle like "@Adidas" reflects clarity and authenticity. This instant recognition builds immediate trust and sets the stage for a positive brand-customer relationship.

A strong handle tells consumers that your brand is genuine, established, and confident in its identity.

In OOH advertising where every second counts, a strong handle is your shortcut to instant rapport with consumers.

Short usernames aren't just for vanity; they're powerful assets that can help amplify your brand's message and visibility. With fewer letters taking up space, you can use a bigger, bolder font for your username that can be seen from blocks away.

A shorter username ensures that your brand's name isn't lost in a sea of letters. Instead it stands out, becoming more memorable, readable, and impactful to viewers,

By shortening your username, you also free up more of your precious ad space. This not only sharpens your message but also allows room for more eye-catching graphics or a compelling call to action.

When you remove the unnecessary, you allow what's truly important to take the spotlight.

Whether that means adding a funny dancing cat video or a QR code with a special offer, this extra space means you also get to be extra creative.

Let's face it: in today's fast-paced digital world, capturing people's attention online is more challenging than ever. However, everything changes with the right username.

Think of it as your bright neon sign in a crowded market. It makes your brand effortlessly easy to find, instantly memorable, and helps you stand out among the sea of other companies on social media.

As experts in the field of social media usernames, we've helped top brands secure their handles and are dedicated to helping you obtain yours.

Rest assured if we don't get you your perfect handle, you don't pay us a single cent. No handle, no hassle.

Ready to ditch the messy username? Book a call or email us today to determine your eligibility and discover how a strong social media handle can be a game changer for your brand.

Your brand shouldn't have to settle for second best.

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